Exploring Beauty and Personal Care Labels
Exploring Beauty and Personal Care Labels
With so much competition on the shelves, beauty and personal care labels need to be eye-catching and informative. With all of the requirements surrounding ingredients, instructions, and potential hazards, it is important to incorporate this information while maintaining a luxurious label. Luckily, there are many embellishments and design elements you can add to attract customers and keep them coming back.
Design Tips for a Successful Beauty Label
When you are designing beauty and personal care labels, you need to take various factors into consideration. From label requirements to accessibility to embellishments, beauty labels are complex. However, there are a few tips that you can follow to create a successful label.
Beauty Label Requirements
Beauty and personal care product labels need to clearly describe the product’s attributes and its cosmetic classification. These classifications include skin care, hair care, color cosmetics, fragrances, personal care, and over-the-counter products. Once you apply this broader classification, identify your product in more detail, such as your product’s given name.
In addition to these classifications, include other information that allows the consumer to understand exactly what they are buying. The volume and full list of ingredients must be included along with any associated warnings or cautions. And, the manufacturer’s name and address must appear.
There are certain label types that allow you to meet necessary requirements while still being able to incorporate high-end designs. Peel-back labels and extended content labels provide additional space for required text. Smart labels display a QR code that links to additional information without compromising label design.
When designing a label, keep legibility top of mind. The text size, font, and color should be easy to read. This is especially important for ingredient lists and warnings. Also, use language that is easily understood by consumers and offers clear explanations.
Functionality in the Label’s Environment
Bathrooms can be hot and humid, so consider the environment when specifying label substrates and adhesives. Beauty and personal care labels on products like shampoo, conditioner, hair masks, and body washes need to be able to withstand constant water exposure without flaking off or peeling. Waterproof labels are a great option for these applications because they maintain their looks while staying adhered.
Add Eye-Catching Embellishments
Embellished labels add elegance. Consumers expect high quality, and adding certain design elements can elevate your product to luxury status.
Variable Data Printing
Digital print technology enables mass customization of label art. Mosaic technology can alter designs, number sequences, patterns, images, and colors, allowing you to print a variety of labels in a single run.
Variable data printing allows you to add personalization to your products without the expensive design fees.
High-build UV labels are created by layering UV varnish, giving the label a raised texture in the desired areas. This embellishment gives your product a high-gloss, physical texture that will catch the eyes of consumers. Plus, high-build UV is less expensive than embossing and offers more design flexibility.
This embellishment adds an elegant three-dimensional, metallic look to your labels. Foils come in any and all colors imaginable and can be applied to any label substrate. Foil stamping highlights the fine details of your label with clean, crisp lines.
The tactile feel and textured look of embossed labels catch consumer attention. Paper stock is pressed to create raised elements and texture on aspects of your labels, such as lettering, textures, or design elements.
BOPP waterproof labels are made of a plastic material that withstands heat, moisture, and oils. These labels can also be customized with other embellishments. If you are looking for a foil-stamped look, but require a waterproof label, metallic BOPPs are the right move for you. If you are looking for a raised, textured look, high-build UV gloss can be added easily to this substrate. You don’t have to compromise on design for functionality.
Beauty and Personal Care Labels are Made Easy with ID Images
At ID Images, we strive to make sure your labels delight your customers. Our team understands how important it is to have unique labels that stand out against the competition and we have all of the tools to make that possible. We offer various decorative labeling solutions, including foil stamping, variable data printing, waterproof labeling, group-run printing, sustainable labels, and so much more.
Contact us today to see what show-stopping label we can create for you.